itsu

The Challenge

Create a social media campaign that would link their Asian noodle cups with their target market and create brand awareness.

The Solution

Win a trip to Japan with #Noodlesandchill

We developed a campaign offering a prize of a free trip to Japan, engaging with Visit Japan to enable customers to take the trip during the famous Cherry Blossom festival.  To enter, customers entered a photo of themselves enjoying the product to their Instagram account. 

The Result

Our client saw a 20% increase in engagement on their social media channels and achieved additional and prominent (gondola end) positioning within key supermarkets.