The Challenge

Government-issued Child Trust Funds started to mature early 2020; OneFamily want to encourage CTF holders to continue to invest in their fund rather than cash out

The Solution

Free Popcorn Pass

Surprise & Delight “thank you” campaign; offering CTF holders a year’s Popcorn Pass membership, worth £49.99 giving up to 40% off cinema and dining for 12 months

The Result

Highly engaged audience with retention rate goal exceeded by 12%