The Challenge

Incentivise customers to purchase the 20 year special edition Toyota Yaris

The Solution

Free Luxury Hotel Stay 

In celebration of  the 20 year anniversary of the Toyota Yaris, customers purchasing one of 100 x  Special Edition gold Toyota Yaris could claim a week-end hotel stay for two, details of which could be found in a gold envelope in their vehicle on delivery

The Result

Sales target for number of vehicles to be sold reached within just a few weeks; total sales were double initial projection by end of 8 week promotional period.